Digital Marketing Performance Increasingly Affects CMO Compensation [Study]
The Chief Marketing Officer Council’s new CMO Compensation Report suggests that CMO base compensation tends to increase as a company’s digital marketing performance improves. More than one-third of...
View ArticleA Performance Marketer’s View on Content Marketing
Viewing content marketing strategies through a performance marketer's eyes can help marketers see that each piece of content needs to be created with performance in...
View ArticleVIDEO: The Rise of Social Performance Marketing in Indonesia [#CZLJKT]
In this video, Razi Thalib, co-founder and chief executive (CEO) of Setipe.com, outlines tips for developing content for a targeted audience and measuring performance on social media in...
View ArticleThe modern marketer: Brand building vs. performance marketing
Building strong brands is a top priority for any company and in the past has been viewed as its own goal, separate from performance marketing. The two are often talked about as two distinct activities...
View ArticleContent marketing performance metrics: 8 things to measure
89% of marketers ranked "improving the ability to measure and analyze marketing impact" as a top priority. 8 content marketing performance metrics to...
View ArticlePerformance marketing is key to brand success
MGID's Karina Klimenko, discusses the role and importance of performance marketing, the steps brands must take to optimize the opportunity, and how it helps lead the way to campaign...
View ArticleHow TUI is perfecting performance marketing through incrementality testing
"Our process isn’t complicated. It helps us to test and learn. We use incrementality tests to measure the impact of a given tactical or strategic...
View ArticleBalancing data privacy and marketing measurement: Navigating the evolving...
Marketers are balancing the desire for personalization with the need for data privacy by implementing smarter marketing practiceshttps://www.clickz.com/wp-content/uploads/2023/02/Data-privacy.pngThe...
View ArticleScaling ecommerce brands in 2023: Strategies and best practices
Steps to prepare processes, including anticipating and accommodating for significant changes when scaling your ecommerce...
View ArticleNew Report Reveals Strategies for Maximising Performance During Black Friday...
[London, 3 November 2023] – Black Friday Cyber Monday (BFCM) is a pivotal event in the eCommerce calendar. Fospha’s comprehensive report provides valuable insights and strategies to guide brands to...
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